I'm Madelyn Gettings. I help healthtech teams get found in AI search, write content people actually finish reading, and keep HubSpot running the way it should.
Hire me for one, or let them work together.
Search is turning into answers. I structure your content so ChatGPT, Perplexity, and Google's AI results pull from you instead of your competitors.
Blogs, white papers, and sales enablement written for clinical and operational buyers.
I work exclusively in HubSpot. Workflows, forms, lists, and reporting that your team can actually maintain.
Pieces from my in-house roles and contract projects.
I've spent about eight years in healthtech marketing, mostly in content and marketing ops roles where I was the one who wrote the thing, built the workflow, and made sure sales could find it.
Van Wyk Digital is how I take that work on as a contractor. I like small, focused engagements: an AEO audit, a white paper, a messy HubSpot portal that needs untangling.
I keep things organic and a little fun. Good marketing should sound like a person wrote it.
Tell me what you're working on. I'll reply within two business days.
hello@vanwykdigital.com